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TAG Heuer Carrera: from heritage to innovation - News - Media - Fondation de la Haute Horlogerie FranГ§ais English 15th Issue Notes Notes Media Media News New models Ad alert Focus Magic meets emotion at the Spring watch fairs The Swiss watch industry is bursting at the seams History repeats itselfвЂ¦ The ultimate luxury of a bespoke watch Swiss watchmaking is running after its lost generation Swiss watch brands take industrial action… The quest for the eternal watch From outer space to inside your watch Fine watchmaking, made in Germany All that glitters… Swiss Made in the spotlight Basel and Geneva have their finger on the industry’s pulse Distribution networks are a genuine open sesame for watchmakers 2006, a year of superlatives for the luxury watchmaking industry On the necessary industrialisation of Haute Horlogerie From our correspondents From our correspondents Amsterdam Beijing Berne Berlin Buenos Aires Douala Dubai Lisbon London Madrid Mexico Moscow Mumbai Ottawa Paris Rome Singapore Tokyo Passion Passion From the workbench Collection In history Exceptional Points of view Points of view Interview The expert’s view Opinion What’s their view Echoes Echoes In the market The fight against fakes Economy Training Archives Media News New models Ad alert HH Journal > Media > News > TAG Heuer Carrera: from heritage to innovation Return to the list of articlesZoom TAG Heuer 360 museum В© TAG Heuer Click on the other pictures TAG Heuer Carrera: from heritage to innovation In 1964, a visionary young Swiss watchmaker, Jack Heuer, great-grandson of Edouard Heuer who founded the company bearing his name in 1860, launched the first Heuer Carrera in tribute to the вЂњCarrera Panamericana Mexico Road RaceвЂќ, thereby setting the seal on the TAG Heuer brand’s legendary association with the world of racing circuits. In 2007, the Grand Carrera collection caused a sensation by offering a contemporary high-end evolution of this legendary series, inspired by GT coupГ© cars and the brand’s heritage in the automobile world. Supporting and illustrating this prestigious quest for performance, two new models are being presented this year: the TAG Heuer Carrera Calibre 1 Vintage, a limited edition equipped with a mechanical hand-wound movement and celebrating the origins of this extraordinary adventure; and the Grand Carrera Calibre 17 RS2, a sophisticated concentrated blend of high technology that clearly heralds future developments within the range. In order to provide an environment worthy of this bold match between past and future, TAG Heuer marks its launch by unveiling an exhibition area, the TAG Heuer 360 museum, an historical and avant-garde gallery dedicated to the glory of its exceptional heritage. Inaugurated in La Chaux-de-Fonds on January 30th 2008, during a ceremony attended by Lewis Hamilton and many other personalities, this location offers visitors a unique audiovisual experience. Distinguished both by its architectural concept and by its circular scenography, it exhibits 150 years of a watchmaking saga dedicated to mastering infinitely small times. Visitors will discover the technological and aesthetic innovations applied to sports timekeeping as well as to wristwatches, and which have represented major milestones in the history of Swiss watchmaking. From the oscillating pinion (1886), the key component of the chronometer, to Calibre S (2005), the only electro-mechanical chronograph movement displaying hundredths of a second and equipped with a retrograde perpetual calendar; from the Time of Trip (1911), the first sports car dashboard chronograph, to the Grand Carrera (2007); from the Micrograph (1916) the first mechanical stopwatches accurate to within 1/100th of a second, to Calibre 360, the only mechanical wrist-worn chronograph measuring and displaying that same time degree of accuracy; from Calibre 11 (1969), the first automatic chronograph with a micro-rotor, to the Monaco V4 Concept watch (2004), the first driving-belt mechanism: the chronicles of TAG Heuer are filled with landmark records and technological feats, confirming that history is definitely still in the making. Embodied by such legendary heroes as Juan-Manuel Fangio, Steve McQueen or Ayrton Senna, by today’s Formula 1 racing champions Kimi RaГЇkkГ¶nen and Lewis Hamilton, as well as by golfer Tiger Woods, the legend lives on… TAG Heuer Carrera Calibre 1 Vintage - Limited Edition This limited edition of 6000 houses a mechanism historically used for 1960s pocket-watches. The 43mm-diameter of the polished steel case provides space for the dial to express its ode to simplicity. The small seconds at 6 o’clock with its semi-circular graduation is the only esthetic liberty taken by this model, with the rhodium-plated hand indicating the seconds from 0 to 30 and the red hand those from 30 to 60. The вЂњclous de ParisвЂќ hobnail motif, echoed on the movement and the rubber strap, evokes the grand watchmaking traditions and places the TAG Heuer Carrera Calibre 1 Vintage firmly in line with the history of timepieces. The TAG Heuer Carrera Calibre 1 Vintage undeniably provides a perfect setting in which to express the serene strength of a collection that has never betrayed its founding principle: prestige dedicated to performance. Grand Carrera Calibre 17 RS2 - Limited Edition in Grade 2 Titanium en titane grade 2 It’s a High Tech GT speed machine ready to tear up the tarmac. Sophisticated, powerful, unmistakably virile and technical, the Grand Carrera Calibre 17 RS2 is clearly cut out for racing tracks. Streamlined to order to win the race for precision, the chassis is made from Grade 2 Titanium (Ti2), a pure metal ultra resistant and bio-compatible. The engine is on a par with the exterior: a COSC-certified chronograph movement, equipped with the famous Rotating Systems that are the hallmark of the Grand Carrera collection. This revolutionary display mode enables intuitive reading of elapsed time, since the index remains fixed while the time indications rotate: small seconds at 3 o’clock and chronograph minute counter at 9 o’clock. From the Geneva stripes motif to the polished beveled finish of the Rotating Systems; and from the black-gold hand-applied hands, logo and hour-markers to the double sapphire crystal caseback revealing a вЂњturbineвЂќ obviously powering this model towards the future, an impressive wealth of details further enhances the exclusive nature of this 1000 limited series. в– В© 2008 All rights reserved Print this articleReact to this articleSend this article to a friendText of your message: Your name (or alias): Your e-mail address: Please leave this field empty: Your name : * Your e-mail : * Recipient's E-mail : * Your message : * : Mandatory fields newsletter Subscribe Your account gerer abonnementsForget your password? 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